Assalamualaikum readers ! fuhh fuhh, its
already 7th week lecture. For this week, I have learnt about STRATEGIES
FOR COMPETING IN INTERNATIONAL MARKETS. I really enjoyed in this lecture. J Alhamdulillah !
Miss Ummi explained to all of us about
the primary reason companies choose to compete in international markets. One of
the reason is to gain access to new customer. If we choose to compete
internationally, the company can find and get new customer from any other
country around the world. The other reason is to achieve lower costs through
economic scale, experience and increased purchasing power, to further exploit
its core competencies, to gain access to resources and capabilities located in
foreign market and to spread its business risks across a wider market base.
Moreover, this chapter also focuses on
strategy option for expanding beyond domestic boundaries and competing in the
markets of either a few or a great many countries. In the process of exploring
these options, miss Ummi introduced and briefly explained about such concepts
as multidomestic, transnational, and global strategies, the porter diamond of
national competitive advantage and profit sanctuaries.
Okay, for tutorial class with madam Huda,
Miss Ummi already uploaded case study in GOALS but madam huda decided to
continue discuss about the previous case. In the class, we should give idea to
make the SWOT and TOWS analysis. The class become interesting when most of us
participate in completing the task. Alhamdulillah !
This is the result ! see yaa J hehe,
Okay, that’s all ! thanks for reading ^^
may ALLAH ease everything. Assalamualaikum ~
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