ENTRY 5 ( WEEK 4 )

Assalamualaikum  everyone. Hopefully, may Allah always spark His blessing on us. insyaAllah.:) as usual, I will share to all of you about what I have learnt in 4^th lecture for Strategic Management. This week, Miss Ummi explained about evaluating a company’s resources, capabilities and competitiveness. Alhamdulillah, I can learnt something new from the lecture :)

            From this topic,  miss Ummi explained about techniques for evaluating a company’s internal situation, including its collection of resources and capabilities and the activities its perform along its value  chain. Besides that, internal analysis enables managers to determine whether their strategy has appealing prospect for giving the company a significant competitive edge over rival firms.  For what I have understand from the lecture, the company should examine their competitive approach and also their rivals. Apart from that, the can build their own strategy to compete with their rivals and can improve market position.

Moreover, in this chapter, I also learnt about how to access the company’s strengths and weaknesses in light of market opportunities and internal factor. Actually, in matriculation, I have learnt about SWOT analysis but I don’t learn about TOWS analysis yet. So, today I have learnt something new. Besides, we also can use SWOT analysis for ourselves so that we can know our strength, weakness, opportunity and also threats in our life.  Apart from that, miss Ummi also explained about how company’s value chain activities can affect the company’s cost structure and customer proposition

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In tutorial class, Madam Huda asked us to make a presentation about our own restaurant if we have opportunities to open it one day. So, our group decided to open a restaurant that provide seafood dishes. Our restaurant is located at Giant Nilai. From the presentation, we can learn about how to manage our own restaurant and also as a manager we should know our rivals. Besides that, we also should know how to manage resources and capabilities to make sure that we can compete with our rivals. We got some new knowledge and some opinion from madam Huda. I think we should learn more and more about how to make a good strategy from Madam. For me, Madam Huda have many kind of experience and knowledge. insyaAllah I will grab this opportunities ^^

Okay! That’s all for this week . hopefully I can practice what I have learnt today in the future J insyaALLAH. Have a nice day ya ! may ALLAH ease everything ~ Assalamualaikum.